Total media items (11 December to 17 December 2018): 134 items
Total audience reach: 7,823,918 people (as per Isentia)
The authors of the report acknowledge that public acceptability of such interventions is likely to be low. After alcohol, they showed the most cost-effective measures would be a tax on sugary drinks and a ban on junk food advertising to children.
We don't often equate the kilojoules we drink in our glass of wine or pint of beer with the weight that accumulates around our middle. But our new study shows increasing the price of alcohol is the most value for money policy option to prevent obesity in Australia.